The Tail Section

Many of you may have noticed the hidden content in the new Promo for Lost’s 5th season. For those who didn’t, during the video there are two quick flashes in the video that when slowed down reveal the logo for a company called Ajira Airways. You can view the image here:

http://www.lostpedia.com/images/b/b8/Ajira.JPG

What exactly is Ajira Airways? At this point we know every little. They currently have a website that you can visit at http://www.ajiraairways.com. Once at that site you can enter your e-mail in for future updates. There is also a statement on the site that reads:

~Let your journey begin~
The skies have no limit with our new destinations launching January 21st, 2009.
Take an adventure anywhere around the globe and reimagine your world as big
as ours. Check back often to discover new ways to get lost in the world.
No Borders, Now Boarding - Ajira Airways.

Many people are speculating that it has something to do with the "Dharma Wants You" ARG–that it is either the second half of DWY or it is an altogether new ARG to make up for the disappointing DWY experience.  Since the site claims that it will not open until Jan. 21st (the day the new season begins), I am not so convinced that it is an ARG.  All of the previous ARGs ran during the show’s hiatus and once the new season starts fan will be so busy talking about what is happening on the show that they won’t have the time or inclination to play a game.

So what do you think? If not an ARG then what?