ABC head calls Lost’s timeslot a “Wildcard Asset”

Lost News — October 28, 2007 at 10:15 pm by docarzt

Mediaweek is reporting that ABC is planning on keeping it’s current Wednesday night line up of Pushing Daisies, Private Practice, and Dirty Sexy Money come mid-season, all but closing the book on Lost returning to Wednesday.

The article was particularly about how well these shows would fare against American Idol, and apparently ABC Entertainment president Steve McPherson  is overjoyed with the line-ups success.   It is the first time a block of new programming has seized key demo dominance since the early 80’s.

Dirty Sexy Money is performing below Lost in total viewers, but above Lost in the right ‘kind’ of viewers.  I guess Lost fans don’t buy anything.

The article looked at ABC’s lineup of new programming extensively.  In short, there aren’t many failures.  Meaning the only naturally available time slot, which has been rumored to be under consideration for sometime, is Monday at 8:00pm.  But McPherson is still not committing to it.  When Lost was mentioned, it was briefly and in parentheses:

"(McPherson noted that if the lineup stays, it leaves ABC hit Lost as a "wildcard asset" that may end up being scheduled on another night when it returns in midseason.)"

For the full article, follow this link.

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