Converting The Masses
We still have a long while until the debut of Season 4. For nearly three years, it’s been a household ritual for my dad and I to sit down in front of the TV and watch the latest eagerly-anticipated episode. I may be out of the house with friends or extracirricular engagements a lot of other nights, but Wednesday nights during the on-season are strictly reserved. It’s nice to have that mid-week placemarker, and a good show is even better when you can have watercooler discussions with other people who watch it, especially if they’re watching it with you. So fans are inclined, naturally, to want to bring new viewers into the fold. But such a task becomes difficult with a non-procedural, serialized drama, and exponentially more so when it’s one that’s as cryptic and chronologically-winding (and large-cast) as LOST. Thankfully, the show’s narrative compels new viewers from the first episode to keep watching, daring them to follow Jack down the rabbit hole.
So, with plenty of time left before our story picks up again post-"snake in the mailbox", I figured it might be helpful to share what I’ve learned, from the gradual process of getting my girlfriend onboard, when it comes to courting new fans. She’s in the midst of the second season now, and I want to be able to invite her along Wednesday nights come this winter for the next sixteen episodes of LOST. Consider this a recruitment manifesto — I suppose one could liken it to the methods of the Church of Scientology, or perhaps NAMBLA, but I’d like to think of it more along the lines of Mittlos Bioscience (drugged orange juice is optional).
What’s it all about, anyway? Talking about the show
Your friend, family member, or signifigant other knows you watch the show, but doesn’t watch it themselves (yet). They probably want to know what the big deal is. But how does one summarize the show’s sprawling narrative up to this point? Besides, what’s the fun in spoiling it? A better approach is to tell them what the "angle" of the show is; that the appeal lies in the structure of its story:
LOST is about a group of airliner crash survivors on an island; the viewer soon comes to suspect there’s something special about this locale–why did so many survive in the first place, what is the fearsome unseen "monster" in the jungle, why can no one find them, and what’s up with the crazy woman in the jungle talking about "Others"? The show raises a lot of questions in the first season (the biggest being, "What’s inside the underground bunker they find?"), but doesn’t answer many of them in the first season, as the first season’s really more of a prologue that sets up our character’s relationships and explores their lives pre-island. We come to discover over the course of the show that many people had incidental influences on each other’s lives, and if it wasn’t for the action of one person, another might not have gotten on the plane in the first place; so there’s a kind of huge Rube Goldberg design to the narrative. The series can be compared to the Harry Potter books in the sense that from early on, readers have known there would be seven books, and each one is its own micro-narrative with rising and falling action divided into chapters (episodes), but each one is just a leg along the journey of the macro-narrative. Viewers of LOST now know there will be six "books" total with 118 "chapters" (the next episode will be #70). Viewers are always in search of the answers, spotting clues like anagrams and background information to try and stay one step ahead of the story, testing their theories about exactly what is going on with "the Others" and the Island; many think that it’s the key to preventing Armageddon that lies within the Island’s seeming ability to shape the will of fate.
Watching LOST with them
Suggest setting aside a day to watch the first disc of Season One with them — "Pilot, Parts 1 & 2" are a good place to start, naturally; and by the time they get to the last three spine-tingling minutes of "Walkabout" they’ll have a tangible grasp of what game the show is playing. Have fun with it; crank up the surround sound, dim the lights, get some popcorn and pizza. Half the fun of LOST for many is the interactivity of it; the aforementioned water cooler talks and the now-tradition of tuning in for that fresh chapter.
One of the important things to remember is this: There’s a fine line between preventing suprise-spoilers and lording over them with your secret knowledge of what’s going to happen next. They’ll want to know how Locke can walk, what the deal was with Ethan Rom, so on and so on. It’s up to your judgement when it’s okay to tell them what happens and when you should keep them in the dark, but if you aren’t open at least some of the time, they won’t get any satisfaction out of the communal experience that LOST should be. Give Lindelof/Cuse "interview answers" that will be concrete but leave them wanting to know even more.
Also, don’t be pushy. It’s fine to ask them if they feel like watching the show today, but like sex, if someone’s not in the mood, you can just turn them off to the whole idea by insisting on it. What I’ve done is set up a loose weekly viewing schedule. We say that every Wednesday night, we’ll watch an episode or two. If we watch one and then want to do something else, that’s okay, but LOST is like potato chips, and we usually end up watching a whole disc. If we can’t do it Wednesday night, some other night works just as well, but at least it’s a time we can commit to (and it just makes sense). It’s a good substitute for the actual on-season Wednesday ritual feeling.
Down the Rabbit-Hole
LOST will almost certainly become a fixture of their week once they’ve been properly brought into the fold; the fantastic storytelling, complex characters and relationships, remarkably high production values, and genuine talent and craftsmanship on the part of the creative team means that getting them hooking shouldn’t be hard for you to do. And not only will you have satiated the human desire to proselytize one’s interest to the masses, but you’ll have created a new shared experience that can bring you and your friend or loved one closer together, create endless conversation topics, and can be a lot of damn fun. You just have to remember to make sure you’re guiding them along a journey of self-discovery, not pulling them on a leash down your own chokingly-obsessive fandom.
See you on the other side of the Looking Glass!
Giovanni
Giovanni Iacobucci is an aspiring filmmaker, writer, and all-around renaissance man. When not inflating his own ego, he enjoys long walks on the beach and watching LOST.









I promised my roomate I’d become a Yankees fan if he became a LOST fan… go Yankees
Comment by Matt — July 11, 2007 @ 11:43 am
and what did you get out of the bargain?! GO SOX!
Comment by JenL — July 11, 2007 @ 1:10 pm
You guys, can we Puh-LEASE keep this discussion LOST-related?
Thank you!
…Go Cubbies!
Comment by raalickeller — July 11, 2007 @ 1:56 pm
DOc,
Totally feel you on this. LOST started out as a simple Wed night at my friends house. It wasn’t until the break from 1-2 that many of my other friends also got into it, including my partner who marathoned thru the 1st season DVD.
Since then, Wed nights have become a ritual at my house. Like you, that night is staked out. I get ribbed because I’ll block that night for Lost (non fans don’t get this) Normally one or two people will join us. Even during the summer, Wednesday nights are Lost as we go through the entire series again.
Comment by RazzleDazzle — July 11, 2007 @ 4:16 pm
Woooo!! I just finished a 48 hour lost marathon of seasons 1, 2 and 3. Five of us started and two of us finished! From pilot part 1 to Through the looking glass. Man that hurt but it puts things into a much bigger perspective when you don’t have a week to forget the important things.
Comment by Ben's Wheelchair — July 12, 2007 @ 1:14 am
Wow, this is wild you should put up tips for how to convert the masses…I’ve been trying to get my Mom on board this past week, and this may sound strange, but she has no idea I watch LOST and I’ve made myself a ‘fake’ Myspace littered with Michael Emerson and LOST references calling myself NAN in a hopeless attempt to get at her from near, yet far. I’ve been trying to write to her and suggest she watch it, she’s never heard of LOST, at least not that I know of and she even had the nerve to lie to ‘Nan’ and say she’d seen it, half watched it and hadn’t seen it lately, but that it was ‘good’. How can I deal with someone this stubborn? Anyone have any tips? After listening to Justin Timberlake for years and being a fan of him, my Mother is only just NOW coming around to sharing my opinion of him and now loves his music. My dream is for the same thing to happen with LOST so I can share another (big) part of myself with her. I thought 8 months on hiatus would be the perfect time, but her lie has discouraged me considerably. Ugh! I need help!!
Comment by Chelsy — July 12, 2007 @ 1:45 am
Heh. Before Season 3 started, I had never watched an episode of LOST. I always assumed it was one of those stupid hype shows that everyone talks about for lack of anything better.
Finally one day, a few friends of mine from an online forum convinced me that it really was a good show. I went to Blockbuster to rent Season 1. With the price something like $3 per disk @ 7 plus the late fee I knew I’d end up with, it was cheaper for me to just buy the entire season. And so I did.
Got home that evening and was going to watch it. The wife didn’t want anything to do with the show. I figured before I started it, I’d get something to eat.
She decided to eat with me, so we sat in front of the TV and watched the first episode together. When the first episode ended, her response was priceless, “More?”. We then spent the rest of that weekend doing absolutely nothing expect watching LOST Season 1. I thought she was going to cry when we finished the last episode of that season, and I had to tell her Season 2 wasn’t out on DVD yet.
A few weeks later, we repeated the same process with Season 2. Which thankfully, was released just before Season 3 aired on TV. We’ve seen every episode since then, and have TiVo set up to record it “just in case.”
It’s amazing what just watching the damn show will do. It’s by far the easiest way to get others hooked. Now I’m a LOST fan.
Comment by d3bruts1d — July 12, 2007 @ 3:34 am
This is a great article. I’ve tried to get my brother to watch LOST but he thinks it’s stupid and that Heroes is better. He just doesn’t get it. I guess when you try the Kool-Aid once, you just can’t get enough.
Comment by Brett G. — July 12, 2007 @ 6:59 am
My fiance and I did the same thing with Lost. A friend insisted we watch it, and a trip to Blockbuster to rent Season 1 quickly deteriorated into hellish weekend of frenzied calls to other blockbuster to find later discs. When the dust settled, we had watched Season 1 entirely and were huddled around the computer watching season 2 on itunes. Maybe 48 hours had passed.
The hardest and biggest hurdle for recent inductees to Lost is when you finally get to watching it on TV. The pain of commercial breaks and waiting a week for another episode can feel like heroin withdrawal (I’ve heard).
Best advice is to PACE YOURSElF. Burning through 25 episodes in days may be wildly fun, but the aftermath is sheer pain.
Comment by Aaron — July 12, 2007 @ 11:11 am
I started watching season 2 in college and was mildly fascinated by the concept. When I couldn’t sleep at night I would go to ABC’s website and read the recaps of all of the previous season 1 and 2 episodes. I forgot about it during the summer until I was shopping around on ebay and found The Season One dvd collection for about $15. I remembered reading the show summaries and decided it would be a worthwhile buy. I watched the whole collection back to back and by the time Season 3 rolled around I was a full blown addict. It was a little harder to convince my boyfriend to appreciate lost, but now I will come home and see that he’s been watching my lost dvds for hours.
I hope more people will be open to Lost, and put in the effort to catch up because it is worth it. Absolutely cannot wait for Season 4!
Comment by 80sKatie — July 12, 2007 @ 1:07 pm
i converted my 2 brothers, my boyfriend, my boss, my boyfriends brother, sister in law, parents, and best friend!
Comment by marco — July 13, 2007 @ 12:43 pm
I love this! I have converted my brother and mom, along with a friend. I have been trying to convert one other friend, but I just don’t think that she is convinced…but maybe this article will help convince her. Thanks!
Comment by Rachel — July 14, 2007 @ 2:55 pm
My wife Sesha and myself watch every single episode together also. Like quality family time for the adults! We rewind and pause the DVR alot and enjoy each others theories and possoble outcomes. But we both find it hard to have enough paitience to explain the show to new watchers or even those who dont pay as close attention as we do. I have reffered many people to “the Tailsection” to help them catch up and keep up with great success. Possibly too much success. We reffered my wifes cousin and her husband here and now they dont miss a beat, but my wife and I usually are 2 to 5 minutes behind live TV after rewinding during the broadcasts. Cousin Candi ALWAYS calls the second the broadcast ends and we hav to put her on hold until we are done!!! Oh well, its better than having to explain everything! And they have even caught some things before we have!!!!
Great show!
Great site!
Great fun!
Comment by Robb — July 15, 2007 @ 12:18 pm
When Lost first came on, I wasn’t into it mostly because I don’t watch much TV at all besides ESPNs or HBOs. Then it came out on DVD but I still wasn’t convinced enough to try it because from what I’ve seen from it, I couldn’t understand what kind of show it was. It just seemed weird to have a show’s concept centered around a deserted island.
Then my friend got the DVDs because he heard it was good, watched it, then STRONGLY suggested to me that I watch it too so I borrowed it. I started watching the first disc and then it was over. Over the next week I finished the boxset and was craving for more. Unfortunately at the time, it was around when Season 2 was winding down and I didn’t want to jump in halfway so I decided to wait for that boxset to come out. Couple months later it did, and boom, watched all those episodes within a week too.
From this point on I transformed from inductee to inductor as I let friends of mine borrow my dvds and let them watch the show and they promptly got hooked. One of my friends watch season 1 and season 2 boxsets in 4 days. Then when Season 3 started, it took a while to get used to the commercials and breaks between episodes. After the hiatus though, I found that watching Lost “live” has its own rewards, including the communal feeling of watching it with friends who’d come over or even when all of you watch it separately but discuss about it together afterwards.
Comment by EA Cru 2002 — July 23, 2007 @ 4:27 am