LOST Ratings Watch - ABC Celebrates LOST Ratings Improvements
Despite the dark cloud that has hung over LOST since returning to less-than-expected numbers earlier this month, it looks like LOST’s ratings decline has begun to swing in the other direction. Read on to hear ABC’s take on LOST’s ratings victories.
" Lost" (10:00-11:00 p.m.)
At 10:00 p.m., ABC’s "Lost" continued to deliver enormous increases from its lead-in, shooting up by 7.5 million viewers (12.9 million vs. 5.4 million) and by 159% in Adults 18-49 (5.7/15 vs. 2.2/5). Despite CBS’ advantage coming into the hour from an original "Criminal Minds," "Lost" moved ABC into a dominant No. 1 position in the 10 o’clock hour across the key adult demos, beating CBS’ time period veteran "C.S.I.: NY" by even wider margins this week: AD18-34 +93% (5.4/15 vs. 2.8/8), AD18-49 +39% (5.7/15 vs. 4.1/11) and AD25-54 +22% (6.2/15 vs. 5.1/12). ABC’s younger appealing drama also led the hour by 100% among Teens 12-17 over its nearest competition (3.2/12 vs. 1.6/6 - CBS).
* " Lost" grew its overall Total Viewer count week to week (12.9 million vs. 12.8 million) and was also up among Adults 18-34 (+6% - 5.4/15 vs. 5.1/15), across the key men demos (+28% in M18-34 - 5.0/16 vs. 3.9/13, +8% in M18-49 - 5.2/15 vs. 4.8/13 and +4% in M25-54 - 5.4/14 vs. 5.2/13) and among Teens 12-17 (+19% - 3.2/12 vs. 2.7/10). The show delivered it best-yet Teen 12-17 number in its new time period.
* For the third straight week, ABC’s " Lost" stood as Wednesday’s No. 1 scripted TV program in the key Adult 18-49 demographic. It was also the night’s top-rated scripted series for the third week in a row with Adults 25-54, Adults 18-34 and Teens 12-17.
* " Lost" is greatly improving its new time period for ABC over the same nights last year, growing the hour as a lead-in to Network affiliates’ late-local news by 5.4 million viewers (13.4 million vs. 8.0 million), by 79% in Adults 18-49 (5.9/15 vs. 3.3/8) and by 68% in Adults 25-54 (6.4/15 vs. 3.8/9). In fact, " Lost" qualifies as ABC’s most-watched series in the Wednesday 10 o’clock hour in 9 years and its top-rated among Adults 18-49 in 10 years - since the 1998-97 and 1996-97 TV Seasons, respectively.
Although I’m not all that interested in the ratings, good to hear they are going back up.
Comment by Brandon — February 23, 2007 @ 8:30 am
While, I am really happy we saw the numbers come back from V-Day, I really wish these types of stories would stop. It creates such a buzzkill. What I really fear is that this last episode may have caused folks to not watch LOST and we’ll be playing the ratings game again next week.
Comment by downthehatch — February 23, 2007 @ 8:59 am
Exactly… Looking at statistics like this really says nothing to some degree considering the previous episode was awesome in every aspect and so I would venture to say that everyone was watching to see what they would do with all of that information… This gives the producers what they want to hear in that they thing people care more about the love triangle than they do with the mystery of the island.
I hope the ratings drop to prove my point.
Comment by Thegreatcerebral — February 23, 2007 @ 9:31 am
I find it funny that overall the numbers are down, but they find a positive in bad news. The numbers from Valentines to this episode was 100k. That isn’t a decent trend.
I expect a decent increase next week because of a return to the fan favorite characters back at the beach.
Comment by BlackrockBob — February 23, 2007 @ 9:49 am
I’m with you Bob… Locke is my favorite character and this season has been hell…
Comment by docarzt — February 23, 2007 @ 10:15 am
+28% in M18-34….Looks like there were a lot of guys out for VDay last week….suckers…Now they’re back to their true love….
Comment by El Prez — February 23, 2007 @ 11:23 am
Check out this stat: +28% in M18-34….Looks like there were a lot of guys out for VDay last week….suckers…Now they’re back to their true love….
Comment by El Prez — February 23, 2007 @ 11:24 am
I don’t really care about the ratings, but I’m just glad that we’ll finally be going back to Hurley, Locke, Sayid, Claire, Charlie, Desmond, Sun, Jin, and other people I’m most probably forgetting. I’ve had enough of Jack, Sawyor, Kate and their little love triangle to last a season or two.
Comment by Wolfie — February 24, 2007 @ 11:25 pm
12.8 million was the series low. 12.9 was the series’ 2nd lowest.
ABC can butter up the monkey crap all they want, but in the end, it’s still monkey crap.
Comment by Blee — February 27, 2007 @ 12:47 pm